Get More Mileage Out of Your Workplace Wellness Program

Your employees are your company, and the health and well-being of those employees is the foundation of the workplace. That’s why the corporate wellness industry has grown by 30 percent over the past 10 years and is expected to continue apace. The money you put into employee benefits such as wellness programs is an investment, so you want to be sure it pays off. For example Los Alamos National Laboratory’s health-care costs declined by $138 million from $141 million in the first year after implementing a wellness program.

A successful wellness program can help your company reap two key benefits:

1. Healthier, happier, more productive employees
2. Recruitment and retention of talent

Let’s look at some of the features of a successful wellness program.

1. It’s tailored to, and part of, your company’s culture

Offer your wellness program not as a perk, but as an integral part of your full benefits package and a feature of your company culture. Workers typically spend one-third of their time at the workplace, so that environment has a huge impact on lifestyle.

To ensure that good health is part of your company culture, consider offering on-site gym facilities or flexible hours that allow employees time to exercise, eat proper meals and engage in other appropriate self-care activities. Companies that provide either free food on on-site cafeterias or canteens provide appealing healthy meals.

2. It offers incentives based on reaching goals

With a typical participation rate in wellness programs around 20 percent, getting employees engaged in any way is a positive step. Goal-based rewards are a great way to increase participation.

You could offer rewards to employees who meet health goals such as replacing fast food with healthy meals, smoking cessation, weight loss or committing to an exercise routine. Offer incentives that are based on goals that are reasonable, attainable and meaningful to each individual. This could mean putting in 60 minutes a week at the gym, losing five pounds or replacing one fast-food meal per week with a healthy meal. A study by Brigham Young University recently found that the most motivating incentives are gift cards, rather than cash or gifts.

3. It gives employees and flexibility

In an increasingly diverse, multi-generational workforce, it’s important to offer choices that fit all lifestyles and goals. Employees will be more likely to engage in a wellness program when they feel like they have plenty of options for programs and rewards that they like. Offer a variety of options to meet your employees’ varying health concerns, risks and goals. You can use employee surveys and data analytics to determine which options are most popular and beneficial. This will help you decide where to invest your wellness program budget.


Your own commitment to your company’s focus on wellness will benefit everyone in your organization, including you. When your employees see you walking around your office, taking the stairs or lifting dumbbells while you’re listening to a webinar, it will motivate them to do the same!

Superior Benefits offers effective workplace wellness programs by partnering with companies such as Orange Theory Fitness, Naked Foods and Weight Watchers. The app-based Go365 program provides employees with gift-card incentives, such as 50 percent savings on healthy foods at Walmart, for achieving personal goals based on small changes in their everyday lives. We can help you develop a wellness program that will give you a great return on your investment.

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We are a National Employee Benefits Consulting firm because we go beyond the expected. Minimizing your business healthcare budget while maximizing your benefits is our top priority.


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